El Pailón

Branding/Illustration

2017

El Pailón is a Colombian inspired bar and restaurant located in New York City. The identity was created to captivate the Colombian experience, culture, and cuisine. Custom logo, colors, fruit and floral illustrations that are of great significance and representation of the country aim to create a bold, comforting and confident brand that makes the customer feel like they are actually dining in another country.

Mark